Applicants should provide concise, focused and relevant answers to all six substantive questions. The application also includes a summary where cities pitch the story behind their application, as well as context questions to collect relevant information for background purposes.

The emphasis should be on developing a coherent, compelling and engaging story of the city’s approach towards sustainable, fair and ethical trade. In addition to describing the current situation, cities can also include future aspirations, plans and strategies, as well as an overview of the historic evolution, where and if relevant. The Award does not aim to collect comparable, quantitative data. Where quantitative evidence is available, cities are, however, invited to include it.

Cities are encouraged to include evidence to support their narratives. While such evidence helps create a compelling and complete application, it should be seen as a complementary resource for verification. The evaluation will first and foremost be based on the written answers to the questions.

Two documents are available to help guide cities through the application process. The Application Form Guidelines provide an overview of the questions with brief explanations. The Sustainable Trade Champions good practice report showcases inspiring examples of city actions, which can guide applicants in selecting their content. The examples are however illustrative and cities are encouraged to think outside the box and look at their own innovative efforts.

In addition to these documents, a series of webinars will be organised to guide cities through the application and evaluation process.